TransferWise Scenario Re-design

Project Details


September 2017 – November 2017

Type of Project

Literature Research


  • E-business


Final Report


  1. Find an interesting, existing e-business scenario.
  2. Analyze its current competitive position in its market.
  3. Describe it in terms of the three classification dimensions.
  4. Analyze it in terms of the four aspects of the BOAT framework and their elements.
  5. Modify the values of at least two of the three classification dimensions in a substantial way to create a new e-business scenario with a competitive potential; substantiate this competitive potential in the new market defined by the repositioned classification.
  6. Review the analysis of Step 3 to see what needs to be changed and modify things accordingly for each of the four BOAT aspects.