September 2017 – November 2017
Type of Project
- Find an interesting, existing e-business scenario.
- Analyze its current competitive position in its market.
- Describe it in terms of the three classification dimensions.
- Analyze it in terms of the four aspects of the BOAT framework and their elements.
- Modify the values of at least two of the three classification dimensions in a substantial way to create a new e-business scenario with a competitive potential; substantiate this competitive potential in the new market defined by the repositioned classification.
- Review the analysis of Step 3 to see what needs to be changed and modify things accordingly for each of the four BOAT aspects.